Digital billboards are not a recent invention. In mass consumerist cities like Tokyo, London or New York (the home of Times Square), they have been in use for decades. In this period of nascent development, the costs were too high. This meant they were only affordable to huge global corporations with deep budgets. Today, the costs of manufacturing LED outdoor advertising screens have fallen dramatically, leading to some novel changes in the mobile billboard advertising space.
What makes the digital revolution so amazing?
There are quite a few key areas where digital billboards dramatically outperform traditional printed media. Let us examine them in detail.
- Premium locations
Digital billboards due to their relatively high initial cost, are set up in the most premium locations. This means that more people will be passing your ad, as well as be on average more likely to have the money to spend. This is especially true of LED Digital Billboard Trucks that can be driven around, and placed in specific locations to attract highly specialized demographics.
- Lowered production costs
Since the billboards are electronic and use digital imagery, there is no need to print a single poster. The cost of printing results in huge net savings.
- Faster deployment
With traditional print media, a team of multiple people is required to set up a billboard each time the media changes. With a digital billboard, the displays can be changed in a matter of seconds, making a citywide rollout possible with a single person in just a day. In fact, with the recent innovation of wireless billboards, they can simply be updated electronically, all at once.
- The possibility of semi-targeted deployment
With Seattle mobile billboard’s advanced wireless and smart capabilities, a whole bunch of specialized advertising tactics can be used.
For example, instead of wasting time on advertising coffee throughout the day for a restaurant, you can instead display coffee ads only during the morning, cutting down on advertising costs. Alternatively, one can also change the ads out depending on the time of the day,For example, lunch specials around lunch and dinner specials around that time, continuously providing chronologically relevant ads.
- New opportunities for advertising
Smart LED outdoor advertising screens can also be set to display ads based on certain criteria. For example, you can advertise umbrellas during rainy days, or have thematic ads based on the current weather.
With the dynamic nature of digital billboards, it is also possible to have content that changes from day today. For example, you can show a slowly decreasing pile of clothes as the days of a running sale come to a close. This will be a great visual indicator for customers of the apparent scarcity you’re trying to portray. Commuters who travel along the same route every day are more likely to notice these and frequently result in high conversion rates.
- Lowered lead times
Advertising campaigns on early print media based rollouts had to be planned carefully. From locations, graphics, printing, and installation all used to take much longer. This required planning advertising campaigns far in advance.
digital advertising is a paradigm shift in this sector. The introduction of mobile billboards in Seattle has made it possible for brands to instantly capitalize on current events, changing ads in response to recent events or news. This makes it possible for even low budget ad spends to take advantage of big sports wins or cultural shifts like big TV reveals on a moment’s notice.
The introduction of digital billboards has revolutionized the industry. The improvements and innovations have made advertising easier for small and big brands alike and will continue to do so over time. With convenient deployment, easy booking, and flexible timings, LED outdoor advertising screens are the obvious choice for any organization.
Mobile Billboard Truck Advertising 